Feed Management Best Practice for Google Shopping, Meta & More
5 Ways to Stop Meta Ads Leaking Budget
Meta Dynamic Product Ads scale quickly, but when product feeds aren’t actively optimised, budget can leak through weak signals, outdated data and generic creative. In this article we explore five practical ways retailers can improve catalogue performance, strengthen feed signals and ensure Meta campaigns promote the products that actually drive revenue.
Most Retailers Think They’re Doing Feed Optimisation - They’re Wrong!
Most retailers think they’re doing feed optimisation when they’re actually just managing feeds. Learn why that difference matters and how stronger product signals drive better advertising performance.
Automated Free Local Listing: Are You Opted In?
Google is expanding free local listings for retailers with physical stores. This guide explains what’s changing, who it’s for, how it works without a local inventory feed, and what to check in Merchant Center to stay in control.
How To Fix GMC Product Title Warnings
Seeing title warnings in Merchant Center? The issue is rarely “copy” - it’s usually missing or inconsistent product data. Here’s how to maximise titles in a shopper-first way, stay compliant, and protect Shopping performance before warnings turn into lost revenu
7 Steps to Grow ROAS With Your Product Feed
Performance Max won’t fix ROAS, it scales the signals you feed it. Here are 7 practical, feed-first steps to boost CTR, lift conversion rate, and get Shopping scaling the right products.
Don’t Let AI Wreck Your Feed Optimisation
Left alone AI can quietly wreck your product feeds. This blog unpacks how unchecked models can corrupt product data, and shows how our AI + rules + human framework keeps your product data safe, on brand and driving performance.
ChatGPT Doesn’t Get E-Commerce - Their Shopping Model Proves It
OpenAI’s new shopping model asks retailers to plug their entire checkout into ChatGPT. This blog unpacks why that fundamentally misunderstands how e-commerce works, and what brands should be wary of before buying in.
How to Fix GMC Product Price Mismatch Warnings
Spot product price mismatches in GMC, understand what triggers them, and fix issues before suspension or wasted budget.
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