Why You’re Seeing This Suspension in Google Merchant Center
A Delivery Mismatch Suspension in Google Merchant Center occurs when there are inconsistencies between the shipping costs or delivery times listed in your Merchant Center settings or product feed — and what’s displayed on your website. That includes your product, cart, and checkout pages.
Google checks for alignment at every stage of the shopping journey to protect users and ensure the data is reliable. If mismatches are detected, Google may suspend affected products or even halt the entire feed, cutting visibility across Shopping Ads and free listings.
At FeedSpark, we help retailers stay ahead of these suspensions by ensuring delivery data is consistent across feeds, site content, and GMC settings. We’ve resolved thousands of mismatches for leading brands — and now we’re sharing that wisdom with the world.
This blog is part of our ongoing mission to open up our playbook and help marketers, merchandisers, and eCommerce teams take control of Google Merchant Center performance.
Common Causes of a Delivery Mismatch Suspension
Here are the most common reasons your feed may trigger a delivery mismatch suspension:
1. Incorrect Shipping Cost in Merchant Center:
E.g your GMC lists £4.99 shipping, but your product page says free delivery — that’s an instant red flag.
2. Inconsistent Delivery Times
Your shipping settings say 2–3 business days, while your website or checkout shows 5–7 business days.
3. Location-Based Differences
Google simulates delivery for different regions when testing your site. If shipping times vary by region but aren’t reflected correctly in GMC, you may still get suspended.
4. Mismatch at Checkout
Even if your product page is accurate, your final checkout may show a different delivery cost or time – and yes, Google checks that too.
If Google can’t crawl your site reliably, even accurate delivery data may trigger a mismatch. Check out our guide on fixing crawl errors in Google Merchant Center to rule this out.
How to Fix the Delivery Mismatch Suspension
1. Check Shipping Settings in Merchant Center
- Go to: Merchant Center > Tools > Shipping and Returns > Shipping Services
- Ensure your listed shipping cost and delivery time match what’s shown on your product and checkout pages.
2. Align Your Feed with Website Information
If your feed includes delivery attributes, they must exactly match your website content — on every page.
3. Use Google’s Shopping Experience Scorecard
This shopping experience tool gives insight into how Google evaluates your shipping accuracy and can flag areas needing improvement.
4. Test with Google’s Delivery Verification Tool
This delivery verification tool simulates how Google tests delivery promises on your site — and it’s the best way to catch mismatches before they trigger a suspension.
5. Ensure Consistency Across All Pages
Your shipping cost and delivery time must be consistent across:
- Product pages
- Cart pages
- Checkout pages
Real-World Example of a Delivery Mismatch
In Google Merchant Center:
- Shipping Cost: £4.99
- Delivery Time: 2–3 business days
- Applies to: United Kingdom
On Website (Product + Checkout Page):
- Product Page: “Free Delivery on All Orders”
- Checkout Page: Shipping = £0.00
- Delivery Time: 5–7 business days
Detected Mismatches:
| Info Type | Merchant Center | Website / Checkout | Mismatch |
| Shipping Cost | £4.99 | £0.00 (Free Delivery) | ✅ |
| Delivery Time | 2–3 business days | 5–7 business days | ✅ |
How to Correct the Mismatch
Option A: Update Merchant Center or Feed
- Change shipping cost to £0.00
- Adjust delivery time to 5–7 business days
Option B: Update Website
- Show £4.99 shipping cost on product and checkout pages
- Update delivery estimate to 2–3 business days
Pro Tip: Make sure all updates are consistent across the website and GMC before requesting a review from the Google team.
How to Request a Review in Merchant Center
- Go to: Products > Needs Attention > View Setup and Policy Issues
- Click the “I’ve fixed the issue” button
- Submit the request for a manual review
Review Timeline:
- Minimum: 24–48 hours
- Maximum: Up to 7 days
How FeedSpark Helps Resolve Delivery Mismatch Suspensions
At FeedSpark, we work directly with retailers to fix delivery mismatches before they result in disapprovals or account-level suspensions. Our support includes:
- Auditing GMC shipping setup and website delivery messaging
- Aligning feed, settings, and site data to meet Google’s policies
- Testing your checkout and cart pages for hidden mismatches
- Assisting with feed resubmission and review requests
Final Thoughts – Don’t Let Delivery Errors Disrupt Your Sales
Final Thoughts – Don’t Let Delivery Errors Disrupt Your Sales
Delivery mismatch suspensions may seem minor, but they can quietly take your best-performing products offline, costing you visibility and sales. Google prioritises accuracy and transparency, so your Merchant Center setup must follow suit.
Need expert help fixing a delivery mismatch suspension? Our fully managed service is built to do just that. Contact FeedSpark today and let’s help you take control of your product feed performance.
Delivery isn’t the only data point Google checks for accuracy — stock status matters too. Learn how to prevent mismatched product availability suspensions.
About The Author: Zoe Bates
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