Increased Product Feed Performance
We've been running product feed optimisation for over 15 years. In this time we've built a bank of feed management knowledge. As a FeedSpark client you gain this benefit to drive performance for your product feed and channel performance.
Want to know how much you could benefit from having a Quality Product Feed? Contact Us Now
Basics Feed Optimisation:
Always start with the basics.
That's why we start by checking product data fields such as Brand, Colour, Size, Pattern, Material, Age Group, Gender.
Once the data foundations are in place you can then get to work on more advanced feed optimisation techniques.
Image Optimisation:
The images used in the product feed has a major impact on the CTR in nearly all feed output channels.
Understanding how your images impact your product performance is essential.
In some channels (not Google Shopping!), including call outs, borders and logos in images can drive increased performance too.
Product Title Optimisation:
The product title is a major ranking factor for any search-term based channel.
Ensuring your titles are well described with clear references to search terms your customers might use to find the product is essential.
Never use spammy or keyword-stuffing in your product titles.
Keyword Optimisation:
As with any PPC campaign, keyword research is an essential part of your strategy.
We have invested heavily in keyword research and optimisation techniques to enable huge traffic growth for all our clients.
Content Experimentation:
Simply driving a 50% uplift doesn't tell you if that's a good result or under-delivering its potential. Our feed management platform enables you to test key feed optimisation changes against control groups to identify and measure the drivers of performance delivered.
All Feed Optimisation Drives Significant Results
100%
Performance Uplift
25%
CPC Rate Reduction
85%