Content Optimisation

We have a a team on experts who handle all in product feed optimisation to help your product feed better align to channel requirements and online shoppers search queries

Basics Data Optimisation

Having a clean set of product data for your feed is essential. Not only can you generate missing data fields, but also populate and optimise data such as Brand, Colour, Size, Pattern, Material, Age Group, Gender, etc.

Titles & Keyword Optimisation

Google Shopping is keyword-led, so when someone searches on Google, the algorithms uses the search query to find products loaded into a Google Merchant Center. By optimising your titles with rich relevant keywords and additional product data you increase relevancy which in turn generates additional impressions and traffic.

Image Optimisation

The image is the leading element of the content shown in nearly all feed-based ads, with huge CTR variations based on image type. Should you use on-model, cut-outs, scene images? Which angle works best, what background colour? We test all of this, and more, and even cycle through your images to find the best performing image.

Product-Level Disapproval's

Let managing product disapproval become our responsibility. We will take over managing product-level disapproval's, letting our experts work their magic. If it’s outside of our control, we’ll advise and work with you to correct these issues, and get you back on track in no time.

GTIN Sourcing

If you have products disapproved because of missing GTINs the first step to get them fixed is to attempt to source them internally or via your suppliers. If you cannot we can source GTINs for you.

Product Category Optimisation

How your products are structured in categories massively impact how easily your campaigns can be managed. We can control this for you, and for agencies, we can even make the client’s categories sticky so that unexpected changed don’t break your campaigns!

Advanced Product Feed Optimisation

We can build rich content into your product feeds and campaigns to accelerate product performance and revenue growth.

Product Data A/B Testing

With our product A/B testing methodology, we provide results, offering clear insights into the improvements our product feed management solutions bring to your brand.

Feed Management Reporting

We supply detailed weekly or monthly reporting, including high and low level information on SKU performance, product feed changes and optimisation tasks we’ve done.

Custom Label Strategies

We run many advanced custom label strategies. We can import data from Google Ads, Google Analytics or other sources and use to power your CLs. We can even base them on price competitiveness, the number of in-stock sizes and much more...

Local Inventory Ads

Local Inventory Ads are essential for brands operating both offline and online. We have the expertise to integrate LIAs to enhance performance within Google Shopping.

Amazing Support

We pride ourselves on amazing support - 80% of tickets are closed within 24 hours. You can call, Skype, WhatsApp or email whatever you need to keep your product feeds and performance running smoothly.

Inventory Campaigns

We can even power DoubleClick inventory campaigns by providing additional data and fields into the product feed to ensure that your feed-based text ads look great!

Want To Know How Much You Could Benefit From A Quality Product Feed?


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