L’Evénément Connecté (LEC) or The Connected Event taking place in Geneva on 9th and 10th of April is the biggest digital event in the French- speaking part of Switzerland. Created by merging previous years’ events The eCom, Swiss IT Business, SMARC and Retail-Expo, it gathers over 4000 visitors, 250 exhibitors and 130 speakers and offers a variety of conferences and solution demos.

There are four main themes covered:

  1. E-commerce, Digital marketing, Web , Mobile, Retail, Video, VR, Digital signage
  2. IT Solutions, Software packages, Workspace & Facility 2.0, Communication infrastructures
  3. Customer relations, Sales performance, Social selling
  4. Marketing and Communication.

The full conference programme is available here: https://www.lec-expo.com/conferences.html.

Google, Twitter, Microsoft, Oracle, Adobe, Salesforce, Magento are some of the exhibitors as well as brands as Samsung, Canon, Xerox, Lenovo, IBM, Swisscom. The speakers from known brands as Digitec Galaxus, Manor, Breitling, Lenovo, HP, Google will share their expertise.

An ERP contest is organised to help companies decide what’s the best ERP solution for them, how it can benefit their business, what’s the cost and deployment delay, the advantage of SaaS or licence, etc. SAP, Abacus and Oracle are some of the ERP providers taking part in this live contest.

New this year is the audit and expert tips zone. 15 minutes free audits covering the areas as SEO, SEA, social media advertising, selling on Amazon, email marketing, RGPD, UX, cyber security, Black Friday strategies are organised by the expert companies in these fields.

Google Switzerland provides Google Atelier Digital offering a variety of workshops to help companies build and increase their audience and grow their online and offline businesses. From Google Ads and Google Analytics basics to the insights and best practices on export with Google and many more.

Don’t miss these 2 days of great conferences and learning opportunities and arrange a meeting with our team to significantly increase the performance of your product feeds across online channels worldwide and stay ahead of your competitors!