The Search Marketing Expo taking place in Munich on 2nd and 3rd of April is Germany’s largest conference for search marketing. There are more than 1600 participants, 20 exhibitors, sponsors and partners and 80 speakers holding over 60 conferences and 5 workshops about cutting edge SEO and SEM tactics and strategies.

The sessions are divided into up to 7 parallel tracks:
Analytics & Data
Beyond Google
Solution Track.

The speakers from the companies as Google, Microsoft, Lego, Vodafone, Yandex, Booking will share their expertise on Google ads automation, humans versus machines, voice search, Google ads optimisation in the era of algorithms, Amazon PPC, the technical foundations for a successful internationalisation, advanced-level SERP optimisation, audience targeting in a privacy-centric world, advanced tactics for Youtube and social ads, B2B  PPC tactics and many more.

In the evening 2nd of April the 5th edition of The German Search Marketing Awards (SEMY) takes place honouring the best campaigns in two categories: SEO/Content Marketing and SEA.

The full programme can be found here: